2016 Formulation of the Second Shandong Province Tourism Development Master Plan, 2016-2025, China
Confucius from Qufu in Shandong
ITC-A led a team mostly comprised of ITC-A associates to formulate the 2016-2025 Shandong Tourism Development Master Plan. The team was composed of 10 international experts and 3 national experts and provided a comprehensive and detailed master plan over 5 volumes including:
- Volume 1: Core Master Plan Documen
- Volume 2: Shandong Tourism Development Master Plan, 2016-2025 -Maps
- Volume 3: Additional Research and Analysis
- Volume 4: Demonstration Projects
- Volume 5: Extended Executive Summary
The master plan was guided by China’s National Government’s policy and the priority developments and reforms explained in the ‘515 Strategy’ for Tourism Development in China and Shandong’s 13th 5-Year Plan.
A short video on the first stage of the master plan formulation process, the situation analysis: https://www.youtube.com/watch?v=TUOim5UpR4o
2016 Establishing the University of the Third Age in Bulgaria
ITC-A led by associate Professor François Vellas assisted the Bulgarian Ministry of Education in establishing the National University of the Third Age and provided a blueprint for establishing the Bulgarian National University of the Third Age for the Bulgarian Ministry of Education
A short video of the process: https://www.youtube.com/watch?v=J47kKwk48RQ
2015 Scoping mission for the Formulation of the Second Shandong Province Tourism Development Master Plan, 2016-2025, China
ITC-A was commissioned to produce a Scoping Document for the formulation of a new Tourism Development Mater Plan for the Province, the main tourism sites in Shandong were visited, the main tourism stakeholders interviewed and the Terms of Reference to bring a team of experts to formulate the Master Plan drafted.
2015 Formulation of the tourism marketing strategy for the Integrated Tourism Development and Destination Marketing Plan of Patiala, Punjab
ITC-A worked with a development planner and an infrastructure specialist to formulate a Destination Marketing Strategy for Patiala City and the greater Patiala Area as a component of the Punjab Master Plan implementation process.
2015 Formulation of the tourism marketing strategy for the Integrated Tourism Development and Destination Marketing Plan of Amritsar, Punjab
ITC-A worked with a development planner and an infrastructure specialist to formulate a Destination Marketing Strategy for the city of Amritsar and the greater Amritsar Area as a component of the Punjab Master Plan implementation process.
2015 Formulation of the tourism marketing strategy for the State of Punjab
ITC-A formulated the tourism marketing strategy for the State of Punjab: updating and expanding the marketing plan that was formulated in 2012/2013
2014 ASEAN Clean Tourist City Standard - Pilot Testing and Training of Auditors/Assessors
ITCA continued the support that it has been giving to the Ministry of Tourism of Cambodia over the last three years and participated in the pilot testing of the ASEAN Clean Tourism Cities assessment programme. The final indicators and criteria were presented and a training programme for master assessors/auditors was organised with on site evaluation within Phnom Penh.
2014 Qualitative research through in depth interviews among the UK and Germany outbound trade - Barbados Long Haul Markets Report
ITC-A supported associate Chris Cooper in carrying out in depth research with UK and German tour operators to Barbados for the Inter-American Development Bank. The objective was to provide an overview of the UK and German international visitor generating markets for Barbados and makes recommendations for interventions by the Barbados Government. The project drew upon two methods – firstly an exhaustive review of secondary sources on the UK and German long haul markets; and secondly, in-depth interviews with UK and German tour operators. The tour operating sector was chosen because over 40% of all overseas trips in the two markets are inclusive tours.
2014 Creation of Guyana’s Tourism Brand and Formulation of the Destination Marketing Strategy
For the Ministry of Tourism, Industry and Commerce of Guyana; funded by IDB; with associates Acorn Tourism
Associates Acorn Tourism partners with ITC-A to create the Guyana Tourism Brand. The first phase of the methodology includes in depth focus group research in several actual and potential markets such as the United States, Canada, Brazil, Suriname, United Kingdom, the Netherlands, Germany; tour operators interviews in the US, Canada, Barbados, Jamaica, Trinidad, Brazil, UK, Netherlands, and Germany; stakeholder consultations (two workshops and face-to-face interviews with key informants); niche market profiles; and a competitor analysis, which culminates in a Summary Market Report. The second phase of the methodology involves presenting best practice case studies; brand mapping; brand design concepts; visitor validation in North America; and a stakeholder validation workshop culminating in a Brand and Marketing Strategy and Action Plan
2014 Scoping Mission - Attracting Investment in the Ghana Tourism Sector through Flagship Projects
Scoping Mission - Attracting Investment in the Ghana Tourism Sector through Flagship Projects
ITC-A was commissioned to provide technical assistance mission to Ghana to prepare this project document, designed to launch the implementation of priority recommendations of the Ghana National Tourism Development Plan, which was formulated in 2012. Particular emphasis is being placed on developing the partnership between the public and the private sectors. Six flagship projects were presented in this document, five of which were designed to pave the way for further public/private sector investments and joint ventures that will contribute to the implementation of recommendations described in the National Plan, and the sixth will strengthen the tourism statistical system to ensure that investors have access to reliable, up-to-date and comprehensive data and market analysis to inform them and support their investment decisions. These will culminate in the launching of an Investment Forum in late 2014
2013 Nepal Tourism Strategy Plan
For the Ministry of Culture, Tourism and Civil Aviation, executed by UNWTO and funded by SNV
The project strategy was to retain a holistic, long-term tourism planning approach, while building a competitive advantage and excelling tourism growth in the short term through a dynamic action plan and project implementation programme. A two-pronged approach was recommended under the “National Tourism Strategy Plan” project, namely a Ten-year Strategic Guide Plan and a Five Year Strategic Action Plan. ITCA provided the Tourism Strategist and Planner (Team Leader) responsible for the overall successful completion of the project including coordination of the activities of the team members and their counterparts, ensuring that all technical outputs were of a high quality level, and coordination of the project with the Project Steering Group, the Project Coordinator, the Ministry of Culture, Tourism and Civil Aviation and other involved agencies.
2013 Tourism Development Master Plan for Uganda – Marketing Strategy
For the Ministry of Tourism funded by UNDP and executed by UNWTO
The outputs of the mission included the formulation of a long term marketing strategy that supports the objectives of the Master Plan; a detailed promotion programme; an outline of the required financial and technical resources for the implementation of the strategy; recommendations on the institutional framework for tourism marketing in Uganda; and identification of key messages and image building actions to be undertaken to develop Uganda’s tourism marketing.
2013 Implementation of the Punjab Tourism Master Plan, India – Marketing Input
For the Punjab Heritage and Tourism Promotion Board (PHTPB) and UNWTO
The tourism marketing and promotion input focused on operationalising the marketing strategy approved in the master plan. ITCA worked with the marketing team at PHTPB and provided the technical components including the formulation of a marketing strategy and participation in travel trade fairs, advising on the participation in the Mumbai trade fair and attendance at the fair; producing guidelines on the organisation of road shows, advising on the organisation of the road show in Mumbai and participating in the road show; producing guidelines on the organisation of fam trips and participating in a fam trip around Punjab; evaluating the operation and management of Punjab Tourist Information Centres; providing recommendations on how to get the private sector to feature the Punjab Tourism brand on their collateral material; and training PHTPB staff.
2013 ASEAN Clean Tourist City Standard
For the Ministry of Tourism of Cambodia and Acting for Life for ASEAN NTO meeting and ASEAN Tourism Ministers meeting at the annual ASEAN Tourism Forum (ATF)
ASEAN through its Quality Group is establishing several awards based on common standards to improve the tourism product throughout the region. These include the Green Hotel Standard, the Spa Standard, the Homestay Standard and Public Toilets Standard. Cambodia has been given the responsibility to formulate the ASEAN Clean Tourist City Standard (ACTCS) designed to monitor and improve the conditions of tourist cities in the region. The task was to provide technical assistance to the Ministry of Tourism of Cambodia to develop a methodology for the ACTCS based on an approach elaborated by the NGO Acting for Life and to select appropriate indicators. This mission of the ongoing project was the final presentation of the ASEAN Clean Tourist City Standard (ACTCS) for approval by the ASEAN Ministers. The Standard was approved by the conference and the next stage is to develop the checklist and guidelines, and then implement the standard at a pilot city.
2012 The Ghana National Tourism Development Master Plan and Strategic Action Plan
For the Ministry of Tourism of Ghana funded by UNDP and UNECA, executed by UNWTO
Executive summary of the project report
The project was to develop a National Tourism Development Master Plan and Action Plan that provided strategic actions to guide the long term development of tourism, set the longer term goals and targets for the tourism sector, define a suitable competitive positioning and target market strategy, recommend an appropriate institutional and financing framework and serve as a guide for sustainable tourism growth over the next 15 years. ITCA was commissioned to lead a team of 5 international and 3 national experts (including the National Project Coordinator) as well as 3 national counterpart support resource persons. The plan was validated and approved by the Government and tourism stakeholders of the country.
