The one stop
website to compare
Comparison sites
You could make big savings on insurance by using price comparison websites, so it’s worth putting in a bit of time to get the best out of them. Remember they’re just showing you prices, not choosing the best product – you don’t have to pick the top result.
Always check more than one site
Different insurance companies appear on different comparison sites. No one website can get you quotes from every single insurance company, and some big insurers, such as Direct Line, don’t appear on comparison sites at all.
Know how they make their money
Comparison websites do not sell products themselves, they show you details and prices from insurers and make their money in a number of ways:
from ‘click-throughs’ where the site earns commission when a customer clicks through to the insurer’s website and buys a product
they get paid from advertising which appears on their site
some sites earn money from sponsored listings, where companies pay to have their products appear at the top of the search results
Cheapest isn’t always best
Be wise to the fact that comparison sites will try to hook you in by showing you lots of low prices. Remember that the cheapest insurance policies may not be such great value – they might have a high excess or not the right cover for what you want.
If you do select a product from a price comparison website you will normally click through to an insurance provider’s website to complete the purchase. At this point certain insurance providers will look to sell you additional products (add-ons). Before you purchase additional products you should consider whether you need them and the price (as there will be alternatives).
First isn’t always best either…
Comparison sites do not give ‘regulated advice’. That means they provide you with product information but not whether a policy has the type and level of cover suitable for your needs. So, don’t assume the first result is the best.
They’re not usually suitable for complex insurance
Many of the insurance policies featured on comparison sites are ‘standard products’ and won’t necessarily take your personal circumstances and needs into account.
Because they don’t give advice, you may have questions about unusual home, property or belongings to insure that comparison websites can’t answer.
For more complex insurance such as income protection, critical illness or private medical insurance it’s also a good idea to discuss the different types of insurance available so you can be sure you choose a policy best suited to your needs.
If this is the case, you can speak directly to the insurance company or an independent financial adviser or broker who will be able to advise you.
Scource:Money advise service
Disclaimer
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July 2016
