NOW YOU HAVE AN ADVOCATE AND WHISTLE-BLOWER!

You have talked. We have listened. And now we are turning your words into results. The time has come for this.

You've probably read a lot about financial scandals in the media. Canada, like other nations, is full of financial victims - those who fall prey to corrupt financial hucksters whose toxic advice in the long run benefits only themselves. We have all the evidence of rampant fraud you require. They are the predators and we are the prey!

The financial service industry consists of publicly traded corporations. These companies, being publicly traded companies, have only one objective: to increase profits. The only way they can increase profits is to reduce costs and sell products at the highest possible price, and sell as much of it as they can. That's how they make their money. Remember, that's their only objective.

The people that run the companies, the officers and directors, do not care about the financial well-being of the public. They only care about profits. Many of you have a hard time understanding just how greedy these people can be. The greed that overwhelms them is unstoppable. Many of these officers and directors are so consumed with making more money they will do anything, and knowingly hurt people, just to make money. It's sad, but true. Like the tobacco industry, the executives of this industry vehemently deny these allegations. The industry is so profit driven that it all but completely stops anyone from changing things for the public good. Few in Canadian history have been able to stand up to the financial services industry.

 "The investment advice and management industry is built on fraud.  No professional advice is good advice." (The Big Investment Lie - What Your Financial Advisor Doesn't Want You To Know, a book by Michael Edesess)

The financial services industry is a rigged business in which crime is rewarded. It's all too easy to find an advisor who will turn your wealth into their own. They sell us products and services that offer little if any help. They have engaged in dubious even deceitful practices. They rip us off, prey on our fears and ensure our financial future is anything but secure. Consumer protection agencies don't protect you, and so your on your own.  This is a bad situation and tragically people have let them get away with it! People are too apathetic at their own expense!

Well, we understand your frustration. We are pulling the rug from under the industry and demystify the countless swindles. The good news is that we fight back -- we are exposing the dark side of the Personal Finance Industry and you could improve your financial well-being dramatically! Our stated purpose is to see Canadians  thrive financially without being cheated out of their hard-earned savings by hazardous advisors, banks, brokers and all financial hucksters. It is all about realizing your financial goals and security, not theirs! Let us stop the theft.